Polyphonic ring tone and multimedia message and other colorful value-added services give a lot of fun while people communicate each other. Recently, Sichuan Mobile launched “Ayane” service and received wide welcome from subscribers with its unique charm keeping in fashion, personalized and interactive features. Currently, the call traffic volume in and out of the Ayane Platform jointly developed by Donjin Tech and its partners for Sichuan Mobile reached 40,000 minutes.

Ayane service is a kind of personalized voice value-added service customized by the calling, which is used to play fair-sounding or interesting background music/sound during the call so as to create a unique and distinctive conversation environment. In addition, music play priority setting can be available for Ayane service, enabling the platform the ability to configure different background music/sound according to the called number, date, what week day and time section so as to giving something special to the calling to exaggerate his/her personality, passion and feeling during making the call.

“Ayane” appears while making a mobile phone call. For this purpose, the Ayane platform has an extremely high requirement on sound quality to achieve the standard that the played background music/sound shall have no any interference in the call conversation and shall be clear and fair-sounding as well as have satisfactory sound effect. This standard requires that the platform equipment shall be outstanding and excellent in sound quality. Except for the above, easy-to-use also is one of the most important factors as to the platform, which can be learned to operate and use in very short time, so as to attract subscribers and enhance their loyalty. Required by this feature above, Donjin Tech together with its partners developed a high-quality, flexible and feature unique Ayane platform for Sichuan Mobile. The clear sound quality, convenience to use, and diversified and comprehensive options make the Ayane platform of Sichuan Mobile promptly popular over the whole province. After its launching for only several months, Ayane revenue swiftly ranks the first place among other value-added services launched by Sichuan Mobile.

Donjin Tech is positioned to be a leader of global multimedia information communication platform technology, and focused on communication especially telecom value-added service field; in recently years, Donjin Tech successfully released call missing protection, secretary station, all-one payment platform, polyphonic ring tone, telephone QQ, BGM, supper wow (magic voice), voice value-added service comprehensive platform as well as a number of hot applications dedicated for industrial clients’ commercial application platforms. Also, Donjin Tech, working closely with it partners, has been engaged to provide targeted industries and enterprises with various value-added service applications such as call center, network fax system and other different customized, integrated and comprehensive solutions. Donjin Tech’s contribution to Sichuan Mobile “Ayane” platform construction is another successful example which gives full presentation on Donjin Tech ability and capacity in developing individualized solutions for its clients.