Recently, Donjin redefined CTI from past computer-telephone integration to a new concept involving communication, Intenet and computer elements, thus the meaning of CTI was further enlarged. Based on this new concept, it further proposed a new Yessoe technique “demand flexible integrated multimedia information communication platform technology”, and soon after developed the new product designed specially for telecom industry called Keygoe. This product received good response after its tour exhibition over 12 cities in China.

As a matter of fact, since traditional CTI focused narrow fields plus for years’ development, its market space is no longer broader like before. Based on this consideration, some traditional voice board card manufactures are thinking about business operation switch or looking for new revenue generation points. Keygoe released by Donjin Tech is one of the examples. NMS also began to promote its video gateway several years ago, and Dialogic re-switched its business operation together with new products release. All these facts give us an picture how voice board card manufacturers currently are surviving. For more information in this regard, the reporter had a special interview with Mr. He Shuping, GM of Donjin Marketing Center on the topic how is the future for traditional CTI manufacturers.

Thinking on CTI

Mr. He believes: “CTI is an emerging field based on computer standard, for intelligent using computer technology and irreplaceable by other communication equipment. Viewed on the definition of CTI, it is the integration of computer and telephone. However, the most fast-growth industry for past 20 years is Internet; therefore, new CTI shall integrate the latest technologies of computer and communication and Internet together”. 

However, “for these years, CTI equipment manufacturers make their efforts only on adding customer required functions on basis of existing equipment, rather than carrying out technical innovation to CTI technical infrastructure”. Mr. He pointed out, “therefore, the bottleneck problem inherited in CTI has no way to be settled, also no way to satisfy telecom market requirement such as to be systematic, mass capacity scalability and high reliability”. 

Through years’ thinking, Donjin realized that the only way out was to redefine CTI together with an establishment of a new structure. Through long time survey and technical R&D, Donjin proposed its new CTI definition and standard (i.e., computing – computer system’s data processing ability; T: telecommunication – telecom equipment’s reliability and to be systematic advantages; I: IP/Internet – IP network/Internet distributed process and interlink interconnection advantages). Based on this, Donjin developed its new platform technology called Yessoe. To be systematic, high reliability and mass capacity scalability of telecom industry, and high processing ability of computer industry, open interconnection and distributed processing advancement of latest IP technology, open and flexibility of CTI technology all can be found in “Yessoe”. All these indicate that the innovative CTI is under its way to break through its existing circle and to promote itself to be the main player in future multimedia information communication area.

Voice board card still can survive?

Yessoe based new product – Keygoe series multimedia central office received good response when it is released. It is reported that the tour show of Keygoe product around 12 cities in China attracted many audience, and its manufacturing center in Shenzhen are keeping busy. This leaves us a question, will the existing voice board card decline since Keygoe is so welcomed, and traditional voice board card manufacturers such as Dialogic and NMS switched their business operation?

processing functionality, therefore still a certain market space is available in some small-scale market to voice “Multimedia central office release does not mean that the existing voice board card market will decline. These two kinds of product have different market positioning”. Mr. He pointed out, “voice board card also has media board card product; while Keygoe series multimedia central office, as a kind of multimedia information communication platform integrated with communication control, media processing and service flow control, is mainly targeted on those clients requiring to be systematic, high reliability, mass capacity and scalability”. With technology and next-generation network development, customers’ demand has been basically transferred from voice communication to information, entertainment, management and others comprehensive demand, driving the service to develop along the same direction from basic voice service to multimedia service, and further, customer like those service requiring one-point access-in to get comprehensive value-added service at the cheapest pay. Customers' demand change like this gives challenges to foundation telecom operators and service providers.

Restudy on CTI and new CTI concept wide the mind of traditional voice board card manufacturers and the new multimedia central office will certainly be emerged into the entire telecom industry. Creating new from old is an important principle for an enterprise to service. This rule also applies to CTI manufacturer. It is our hope that CTI manufacturers will play more and more important role in telecom industry and multimedia field.