VAS ASIA 2012, 12th International Conference & Exhibition

Jul 6th 2012

Le Meridian, New Delhi,India

The value added services (VAS) industry is poised to witness a big shift, thanks to the rollout of 3G services inIndia. This change signifies a major inflection point for the VAS market. In an intensely competitive landscape, operators are facing challenges on three key fronts - driving cost efficiencies, ensuring revenue growth, and building customer engagement with their brand. Consumers are demanding highly relevant, timely, personalized, content-rich, and context-aware VAS over the mobile - with expectations of consistently high levels of service. In this scenario, the ability to cost effectively and rapidly retail a wide catalog of services tailored to specific consumer sub-segments is a critical competitive differentiator for operators.

Although voice VAS continues to command a large revenue share, the contribution of mobile VAS to Indian telecom industry is immense. VAS still continues to remain a key differentiator for telecom operators. The mobile VAS market has been growing around 60 percent year-on-year. This is mainly due to the factors attributed to mobile advertising, m-commerce, multi-media games, 3G, mobile Internet for faster data upload and download, and also the rural VAS market which has a huge potential inIndia.

The Indian 3G subscriber base is expected to hit 90 million by 2013, accounting for 12 percent of the overall wireless user base, according to recent industry report. By 2013, 3G service revenues are expected to generate Rs. 72,680 crore, accounting for a share of 46 percent in overall wireless service revenue. 3G services will not only open new revenue streams for telecom operators, but will also enable VAS providers to build multiple applications which will enhance end-consumer experience, leading to a surge in 3G adoption. Operators who can provide faster Internet access will be in a position to offer services like mobile TV and video-on-demand for which consumer demand is high, thereby setting new standards and differentiating themselves.

DONJIN has been participating in VASAsiaannually since 2008. As platinum sponsor, we will focus on how to meet the new VAS challenge base on smart Keygoe platform in 2012. Don’t miss it!