In recent years, telecom value-added services have made popular to every detail of people''s life and work. Further more, all users no matter enterprise users or individual users have an individualized and comprehensive demand on it, leaving the result that the existing enterprise communication platform no long can satisfy the actual demand which seems complicated than ever. Also this situation greatly blocks the quick development that every enterprise wants to achieve.

Consumption demand individualization in this regard urges the constant change of enterprise communication platform along with the change of actual demand, while the demand becoming comprehensive enables the construction of multimedia platform necessary; therefore it is an inevitable trend to develop a new type of enterprise communication informatization platform.

Change with demand for meeting the needs of information age

Currently, informatization has been become the booster driving middle and small enterprises to develop to a new level and to achieve a leap forward development. According to statistics, less than 10% of China over 40,000,000 middle and small enterprises have been completed with informatization. This means there is broader market of informatization. The constant deepening and detailing consumption demand requires telecom operators to launch various value added services for meeting customer individualized and diversified tastes, and at the same time, the service development platform must eliminate multiple kinds of service network overlapping so as to enable them ability to satisfy demands by different clients and provide clients preferable services.

In the information communication age, the customer''s demands weight the most between business operation and market demand. For various value-added services, customers have the options that they never have before to control and select them, this situation sets higher requirement to operators and service providers. A service available by a platform or the same service available by different platforms in different area give customers difficulties to freely choose and update new service based their actual needs, instead of “controlled by service platforms”. Furthermore, this situation also eventually causes operators and service providers to invest more into platform construction and maintenance, nor satisfying the next generation network applications. The demand for changing this situation from customers and markets are intensified than ever, requiring operators and service providers to provide universal, open, flexible and high-performance multi-service carrying platform, to enable their platform to have stronger exchange capacity, media processing capacity and service convergence capacity without any coil being put to customers.

Confronting with the industrial situation like this, Donjin Tech are proactively promoting business operation type conversion and innovation while still being progressive to develop its voice board card and other fundamental services in accordance its strategy of being the innovative communication leader. As the result, Donjin recently announced its Keygoe series multimedia central office, successful put it in a tour presentation around China 12 cities and being put into commercial use in part of domestic industries. Keygoe series multimedia central office is equipped with functionality comprehensive and integrative module, a real machine that single input full around operation, enabling its customers ability to deploy quickly cross-platform, cross-application and cross-region service and carry out uniformed operation and management over different services. In addition, by using Keygoe platform, customers also are flexible to update and upload service conveniently anytime according to the actual business operation condition, such that, they are cable to put them adaptive to the changing situation. Also telecom value added service providers will no longer to think about the voce value-added service technical structure and realization methods, giving their full energy to focus on following up the market and on service logic design, marketing and business operation, paying quicker response to market change and wining the potential changes for development.

Multimedia oriented design enhances Donjin service capacity

In the information age characterized with “found in everywhere” and “do everything”, customers’ demand has been changed from basic voice communication to nowadays information, entertainment and management comprehensive demand, and their used services also are developed from basic voice to multimedia, such as video stream media , multimedia message, video monitoring and so on, this kind of demand decide the fate of future central office platform, which must be more flexible, convenient, quality constant, stable, and bigger capacity of carrying more service, and must be development to multimedia direction for meeting the challenge imposed by multi-service convergence. Mr. He Shuping, Vice CEO of Donjin Tech and GM of Donjin Marketing Center, remarked: the traditional communication has changed to information communication, voice product also has been gradually changed to comprehensive information product, different industries are merging and penetrating each other, new demands are increasingly emerging, all these require the central office platform shall have the capability to provide rich media resource, strong service processing ability and fast service development and deployment, so as to make preparations to match with the next generation network multimedia application. Donjin Keygoe series multimedia central office, as a kind of universal, open, flexible and high-performance multi-service carrying platform, integrates in comprehensive way the advantages of central office, CTI and IP technologies, is able to merge completely with next-generation network, and has the ability to provide value-added services to NGN, 3G and IMS and other hybrid network communication services. Since it employs the advanced information techniques to integrate its previously owned information resources, customers can obtain traditional voice, VoIP, video and other integrated multimedia application service only through single-point-access, which greatly satisfy customers living in this information age their high demand and high standard on platform construction.

Informtization trend is intensifying day by day. Telecom enterprises need to have deep study and better understanding on customer demands, and shall be actively to develop and provide targeted, performance stable and quality high multimedia information services. Donjin Tech developed multimedia central office platform which is an output of the age provides customized one-stop information comprehensive solution, enabling value-added service providers the ability to launch suitable new services for creating new revenue and enhancing own competitive power. The popularization and application of this platform will certainly further help telecom enterprises with optimization of resources allocation, upgrading of final products and technical, knowledge and information content in services, and eventually to drive the process of informatization in China.