Recently, the customer management system practiced by Shenzhen Donjin Communication Technology Co., Ltd. was quoted as a case in near edited and published “Customer Relationship Management Successful Cases”.

“Customer Relationship Management Successful Cases” is one of publishing of “CRM Successful Case” series. This series include “Customer Relationship Management Strategy and Value”, “Road Making a Successful Customer Relationship Management”, “Customer Data Acquisition, Analysis and Application”, “Customer Relationship Management Solutions”, etc.

“Customer Relationship Management Successful Cases” is edited by Yang Dehong and Liling and published by China Machine Industry Press. In this book, it lists over 20 successful cases involving five industries such as bank industry, manufacturing industry, IT industry, post and communication industry as well as retail industry. Through study these successful CRM cases, it is quite helpful for readers to have better understanding on various issues concerning customer relationship management and also it is functioning in providing reference to enterprise when they are ready to choose CRM solution. This book also gives details on the valuable experience and steps to implement a successful CRM solution with quoted cases for guiding other enterprises wishing to follow. Donjin’s CRM solution was finally quoted in this book for its unique features such as “pragmatism” in CRM type selection and “simple first and complicated second” in CRM implementation.